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The Four P’s of ITIL® Service Design

Service on the Metal Gears on Grey Background.ITIL® Service Design is one of the five stages in the Service Lifecycle. This stage translates the needs and requirements of the customers into the services they desire. Service Design will help you determine your target market and how you can differentiate your business offerings from your competitors.  When planning a service, a service designer needs to consider the four P’s:

  1. People: People are in charge of providing IT services. These professionals should have the skills and competencies required for providing services.
  2. Products: The products are the tools, services, and technology used in the delivery of, and support of, the services.
  3. Processes: Processes support and manage the services being offered so that the services meet customer expectations and agreed service levels.  All processes must be measureable.
  4. Partners: When designing services, vendors, manufacturers, and suppliers should be considered as they will be utilized to support the service once it is live.

Studying ITIL Service Design will be helpful in understanding how these four P’s relate to one another. Fully understanding and considering the four P’s as critical success factors are necessary not only for a high-quality service but also for the success of that service.

Professionals interested in learning the practices and processes of Service Design should enroll in the ITIL V3 Service Design course offered by Ashford Global IT (AGIT). At AGIT, IT professionals can register for open-enrollment courses (which are held throughout the United States), virtual instructor-led courses, or on-site training. Aside from providing exceptional training opportunities, AGIT also offers a Success Guarantee for those wanting to earn an ITIL Certificate. This guarantee entitles students who do not pass the certification exam on their first attempt to the following:

  • A voucher for one exam re-take
  • Direct contact with AGIT’s instructors
  • Materials to help students prepare for the exam
  • The chance to re-attend an open enrollment class for free

With so many benefits offered, come to Ashford Global IT to earn your ITIL V3 Service Design Certificate!

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About this author:

Jon Francum

Jon is the Director of Training at Ashford Global IT.

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