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Strategy Generation

Strategy Generation is an important process that assists an organization in deciding what services they will offer to the market. Understanding the needs of customers helps in the development of the strategies. Customers do not just buy tangible things; moreover, they buy the quality of the service and the knowledge that they will be satisfied with the service. Strategy Generation requires that the service provider be focused on the needs of the customers and be cognizant of the competition that exists.

The service provider has to be clear on the target market that the services will be offered to and what their needs are. The existing and potential competition needs to be examined and a comprehensive approach developed to set your service apart from them. The value of the service also needs to be created so customers and other stakeholders can see the value and measure it in comparison to others.

The strategies used to promote the business should be done in a creative way to influence the customers, particularly when they are making a decision toward which service provider they will choose. The value of the service that is created should also be done within the means of the finances that are available while not comprising standards or value. Within Strategy Generation, there should be consideration as to how the performance of the service will be measured.

During the development of the strategies, there are some things that should be kept in mind. There should always be consistent direction and objectives that are being pursued. This will keep the service provider focused and determined to remain competitive. The strategies should also entail a plan on how the consistency of the service will be maintained and the customers kept satisfied at all times. After the strategy is complete, it will lay the groundwork for the standard way of operating.  This will maintain the quality of service delivery.

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Mary is a leading trainer in Microsoft® and Business Applications.

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