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Gain the Skills to Write Advanced Business Proposals

Writing a Business Plan If you want to gain business, writing a proposal will be a standard course of action. Proposals can be solicited or unsolicited, but the goal is generally the same: to show a prospective client the value of your company’s goods or services. Often, that written business proposal will be the first kind of communication you have with a potential client, so it has to be easy to understand, grammatically correct and following the standard format. Find out what it takes to write advanced business proposals, and discover which Business Skills Training courses can help with each element.

Adhering to a Standard Proposal Layout

When professionals in the business world want to deliver advanced business proposals, they tend to stray from the script and change up the delivery of the proposal itself. However, in order to take that risk, it is important to understand the standard proposal layout first.

In most cases, the best course of action will be to get familiar with the typical business proposal and tweak it only slightly to reflect your business or the industry in which you work. Sticking to the script makes it easy for your business proposal to be compared to others, ensuring that the best company is chosen for the job.

Problem vs. Solution

In order to convince the reader of a business proposal that only your company has the answer, you’ll want the written document to spell out a problem as well as a solution. The problem might be increased competition in the marketplace, and the solution might be that you have an effective advertising campaign planned to see greater profits for their company.

To spell out both of these elements, and to ensure that the style is persuasive, a course in the Fundamentals of Business Writing can be a great choice. This program will expand on the basics and make it easier for participants to deliver clear, succinct and persuasive business proposals to prospective clients.

No Spelling or Grammar Errors

Even if a business proposal is written well, targets the needs of the customer and contains great ideas, just a few errors in the text can make your business look unprofessional.

Enrolling employees in a Grammar Essentials training program is a smart way to brush up on punctuation, common spelling mistakes and editing skills used to remove any accidental errors that crop up during writing or typing.

Targeting the Audience with the Right Writing Style

Finally, anyone writing advanced business proposals should be able to identify their audience and target that demographic with a specific writing style. An established firm in finance might react differently to a new start-up in tech with a very young work force.

A training course in Effective Business Writing can be an effective way to learn to analyze different audiences and deliver written text suitable to a specific business culture or industry.

At Ashford Global, any of the Business Skills courses can be effective in improving communication ability and delivering better advanced business proposals to prospective clients.

Call us today and let’s set up the training you need.


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Frank is a leading trainer in IT Security.

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