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Do You Know How to Write an Effective Business Proposal?

Writing Business ProposalsModern business communication is becoming less and less formal, but that doesn’t mean you can slack off. No matter how well you command spoken English, you need to back up your verbal interactions with quality writing.

When it comes to dealing with clients and justifying your ideas to supervisors, you must communicate clearly and persuasively. Pursuing business skills training can definitely help you improve the way you work.

If you’re not sure whether your business writing might need it, consider the following when addressing the importance of business proposals.

Why Focus on Business Proposals?

Like many forms of business communication, the proposal has become somewhat homogenized following decades of use. While different industries and companies have their own nuances, the fact that these documents are generally written to address common concerns, like project cost and human resource acquisition, means that many follow similar formats.

Mastering business proposal layout is critical to ensuring you’re heard properly. No matter how much sense your ideas make, they’ll never gain widespread traction without the right presentation.

Business project ideas commonly involve complex plans and multi-stage processes. These concepts are naturally difficult for people to follow, so why not clarify them? Use writing training to target specific communication skills, and you can clarify critical information.

What Makes Proposals Effective?

Like a sharp photo, a solid proposal can help others envision your idea or perspective more clearly. Of course, your writing’s ability to communicate effectively is completely dependent on how well you can organize the concepts you want to share.

Remember, it’s up to you to take your genius idea and break it down so that mere humans can follow along. A proposal is your best opportunity to capture the essence of what you’d like to accomplish and present it in an easily digestible format.

Who Should Learn How to Write Proposals?

You might be forgiven for assuming that most business proposals are written by executives, managers and other decision makers. In reality, the ability to write clearly is becoming increasingly relevant for IT, HR and other professionals across the board. You may even be tasked with writing proposals on behalf of a higher up. You’ll certainly have to exercise the skill before you’ll be put in charge of any significant projects.

Those who believe their business writing is already impeccable make ideal training candidates. Even if your firm’s general presentation or proposal format remains unchanged for years, the technologies, economic concerns and assets that matter most to your industry will evolve. Periodic skills training keeps you conversant with the latest in formal business writing so that you can improve on old tricks with new concepts.

Ashford Global routinely trains firms and professionals to improve their business writing skills. Find out if training is right for you, and get started with a tailor-made program by contacting these leading training consultants.


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Mary is a leading trainer in Microsoft® and Business Applications.

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